Ah, the good ol’ Facebook rant. The always-amusing essay-like post of someone who’s been rubbed the wrong way. There was a time when I thought that the Facebook rant was just for immature, trashy folk with lots of time on their hands and zero control of their emotions. But since establishing my online business I’ve learned that a good Facebook rant is inside even the best of us.
If you have an online business it won’t be long before you find yourself in a situation where the urge to put someone on blast will feel almost overwhelming. But going on a Facebook rant is not the smartest idea.
Here are a few reasons why a Facebook rant is bad for business.
People have more important things going on.
What I’m really getting at here is that no matter how frustrated or hurt or big you think your problem is, people mostly care about themselves and what’s going on for them. Rather than spending your time playing out some dramatic scenario on your Facebook page you’d be better off using the platform to share a compelling story or offer that your audience will love.
As much as drama catches people’s attention it is short-lived and unsustainable. Plus the people attracted to the drama may not necessarily be the type of clients that you actually want.
Because rants attracts negativity.
You think you’re going to just share a few choice words and get your frustration off your chest. But what comes next you aren’t expecting…it’s the snowball effect. Not too long ago a business connection of mine decided to go on a Facebook rant about “mean girls” in the online coaching industry. She was just getting some things off her chest but before she knew it the post had been shared dozens of times and had attracted hundreds of comments.
What ended up happening is that hundreds of women holding grudges came out of the closet and before anyone knew it, one particular coach somehow ended up being the target. Needless to say, the coach who posted the original comments ended up offering a publicly apology as a result of things getting out of control in a way she didn’t expect.
You can’t take it back.
If this doesn’t stop you from going on a Facebook rant then I don’t know what will! As soon as you hit post you’ve put your rant out into the world wide web. Even if you were to change your mind and quickly delete it you’ve still given the opportunity for people to screenshot, save and circulate.
That means that even if you spout off and say something that you later regret, there’s a chance that you’ll never be able to erase it.
It may change your audiences perception of your brand.
If being a whiny, negative Nancy aligns with how you want people to feel and experience your brand then go ahead with your Facebook rant. However if the brand that you’ve worked hard to build doesn’t feel like a high-school cat fight then I’d encourage you to resist the urge to air your thoughts.
Ultimately your brand is characterized by the way you make people feel. I was a really big fan of a particular business coach in the online world, until she went on a 2-3 week rant about people “copying her”. It may have been true but in the meantime she behaved like a 5-year old having a tantrum and my perception of her personal brand dramatically changed.
If building a service-based online business is something you desire deeply, then hold off on the Facebook rant. Trust me.