So you’ve just finished up your website, ordered your business cards and you’re super pumped for your first coaching client. You’ve been hanging out on social media watching the pros and you know that you have a lot of value to add to the lives of your clients. Only problem is, you have no idea how to land a client. Signing your first coaching client is an exciting and rewarding time, but sometimes it can be a little confusing trying to figure out how to make it happen.
When I first started my coaching practice a few years back I was in the same position as you – totally clueless on how to go about finding clients. Lucky for you I’m no quitter!
Today I had the awesome experience of speaking to some aspiring online coaches and teachers about the subject of building a personal brand. In recent months I’ve had a influx of calls from people who have started trying to sell their services without having any real clarity. During my presentation today one of the women asked the question, “how did you get clarity on who you serve in your business?”
It’s not at all surprising to me the amount of people that try to sell services online without knowing who their ideal client is or how their product specifically meets the needs of those clients. It’s not surprising because I was one of those people.
You’re fresh out of coaching school having just spent the past year learning about hundreds of different dietary theories, a thousand different mindset hacks and various ways to support clients in helping them reach their full potential. You’re super excited to start coaching clients from all over the world and making your mark. The only thing is you have few practical skills and very little knowledge to actually start building your online coaching business.
Building an online coaching business is an exciting and fulfilling project, but one that requires crystal clear clarity and a whole lot of consistency. The first steps to creating your coaching business involve developing your personal brand and expanding your network.
When clients disappoint you is not a topic I expected to be covering today but I guess God had a different plan in mind so here we go! Yesterday was a really long day and I had just laid down to rest when a message came through on my phone. I rolled over and read the message, “Hi Candis. Due to some personal reasons I’ve decided not to use my last coaching session and am asking that you not use my testimonial at this time. Thank you and wishing you much success.”
I lay in bed feeling like the life had been sucked out of me. What had I done wrong? I’d been working hard to support this client both professionally and personally, I’d thrown in additional sessions to support her through some tough times (this is a whole other topic…boundaries people!) and I’d been flexible with my time to be accommodating. She’d only ever had positive things to say about our time together so why the sudden cold shoulder?
So you’re ready to build your online brand and you already know that first impressions are everything. You’ve been watching other online coaches and teachers putting out amazing images and quote graphics on social media every single day and you’re a little lost about where to get started. Finding the right tools for building your personal brand
online can be a little tricky when you’re first getting started.
When I first started building my personal brand online I tried out hundreds of different tools to see which options felt the easiest to use. If there’s anything I can suggest it’s to keep things simple. The key to building your brand online is to stay consistent in the quality, timing and content of your work.
In the last few weeks I’ve had an influx of calls with aspiring online teachers and coaches who have been struggling with the ‘time-is-running-out’ syndrome. You know that pesky little syndrome that comes with comparing yourself to other coaches? It can be incredibly hard to stay positive and motivated when you see so many coaches rising up around you with seemingly little effort. You’re hanging out on social media in Facebook groups and on Instagram busting your butt on the daily but stuff is just happening for you a little slower than the gal next to you. Trust me, I hear ya!
Comparing yourself to others coaches and teachers can be a slippery slope. It’s easy for other people to amplify their success in a way that hides the struggles they may have endured to get there and it’s also easy to imagine that you may just never get there.
In yesterday’s blog post I shared about the importance of getting yo’ sh*t together before you build a personal brand. My thoughts are that when your personal life is caving in around you it can be hard to stay connected to your work and aligned with your vibe and truth. So it’s important to have practices for keeping yo’ sh*t under wraps. I’ve learned in recent months that there are a few spiritual practices that will transform your business and the way you view your life.
Not only do I believe in these practices wholeheartedly but they’ve also become a part of my morning ritual. I even have a note posted on the wall beside my bed with a list of these practices so that I am prompted to stay disciplined in doing them daily.
I don’t curse all that much so you know this is a serious (and hugely personal) topic for me. It’s been a few years now since I decided to build a personal brand in the online space. It’s also been the hardest few years in my life relationally, spiritually and financially. I’ve moved countries and lost careers, been through a very difficult marriage separation, been told by my bookkeeper that I can’t even afford my monthly expenses and been haunted by people in my past. If you can relate to any of what I’m saying than I feel for you. This stuff isn’t pretty.
But through it all I charged forward giving this brand-building journey my best shot. If there’s any wisdom that I can impart with you at this point in my journey, its to get yo’ sh*t together before you build a personal brand. That’s not to say that your life has to be perfect, but I strongly suggest at least exploring some methods for managing the things going on in your life so they don’t spill over into your business.
Lately I’ve had a a huge variety of client care experiences that have left me with a range of emotions from frustrated and indignant, to excited and supported. I had a online coach who I paid a large amount of money to refuse not to respond to my emails and in the same week had a service I use give me 4 months free plus assign me a coach to provide direct support to help meet my goals. It got me thinking about the importance of making your clients feel valued.
Looking after your clients is a hugely important part of running a business that some people tend to forget in the quest to “make bank.” But being a jerk won’t serve you in the long run.
Earlier this week I had a call with a prospective client who was looking to hire a coach for her brand new health coaching business. She was fresh out of an 8-week business start-up course with a well-known spiritual teacher and was looking for more personalized support. As we started to explore deeper what she really needed it became apparent to me that her needs were more suited to the support of a personal branding coach as opposed to a business coach.
With so many coaches teachers and strategists on the scene it can be hard narrowing down what type of support is most suitable to you. Should you hire a personal branding coach, a business coach, a sales funnel strategist, a life coach or something else?