If you’re just starting out on your journey to becoming a great coach, then you may be feeling a little clueless. You know that you want to possess the qualities of a good coach and to empower people to recognize their potential and reach their goals. But what does it really take to make this happen? The essence of a great coach is the ability to use their own skills to help individuals develop personally, emotionally and professionally.
The coach-client relationship is highly personalized and a very special one. Not every potential client will gel perfectly with your coaching methods and ways of working. Don’t worry. Think of your clients as a jigsaw piece, and you have to demonstrate the qualities explored below in order to help them create a bigger and more nuanced picture.
If there is one thing you should do for your business in 2018, it’s to make an effort to retain clients that you love! Sometimes you can be so focused on acquiring new clients that you ignore all the amazing clients who are already invested in your services.
I’ve found that by making it a priority to treat my clients extra special, I have not only improved loyalty but also created a strong referral-based business.
You’re good at what you do and you know it. You’ve honed your skills, worked with a few free clients and now you’re ready to finally take on paying clients. The only problem is, no-one really knows your name and you’re not quite sure how to promote your coaching business.
You know that once people know about you, they’ll want to work with you but first, you have to get yourself out there! So today I have a few ideas to make sure your coaching business doesn’t fly under the radar.
You may know that a large part of promoting your personal brand online is running a successful website. Your website brings in potential clients, allows them to get a feel for what you stand for and connects them with your services. Using your blog, you can give people insight into who you are as a coach while using SEO to drive traffic, which is why learning to run your own website is so valuable.
While you could always get someone else to build and manage your website for you, I’m a big advocate for the good ol’ DIY method. A few useful skills can help you create and care for your website to make it a powerful marketing tool.
So you’re brand new to the world of online business and you’re ready to build your personal brand. You’ve been tinkering around with Canva for weeks now trying to pick a color palette and frankly, you’re still a little confused about what you should be prioritizing in order to brand yourself.
You probably already know that establishing your unique brand in the digital age is incredibly important for attracting customers and clients. But showing up on social media can be a total time-suck if you aren’t careful.
A few days ago I was asked about what it takes to start and grow a Facebook group in today’s overcrowded online space. I’ve started and grown a few Facebook groups over the past 3 years and so I wanted to give you some tips that will hopefully help to alleviate some of the confusion and fear around starting a group of your own.
Facebook groups can be a really great way to build your community and create interest in your products and programs. As a new coach you have a safe space to share your content and teach new ideas both through posts and live on camera.
I can barely believe that the new year is right around the corner! It seems like just yesterday that I was sitting in my cold Chicago apartment welcoming in the New Year with a cup of cocoa and front row seats to the fireworks. 2017 was the year that I stepped fully into my purpose as a Personal Branding Coach and with that has come a year packed full of business lessons. With 2018 fast approaching there are a few things to prioritize as a new online coach.
If you’re reading this blog post then you may just be feeling overwhelmed with all the moving parts that make up an online business. From developing your products, to marketing, to looking after your current customers–sometimes it can feel like a mission keeping up with everything.
Pop the bubbly–I finally made it! This is the 90th blog post that I’ve written in the past 91 days. At the beginning of September I embarked on a journey to focus my efforts on doing just one thing in my business each day. The thing I chose was writing 90 blog posts over the course of 3 months.
You’re probably wondering what would compel me to take on writing 90 blog posts in such a short period of time. Well, I wanted to improve my discipline, increase traffic to my site, grow my email list and position myself as an expert in the area of personal branding. (more…)
So it’s time to promote your coaching business but your bank account is looking a little skimpy after the money that you just handed over getting your certification. Lucky for you there are a number of ways to promote your coaching business that don’t require you forking over any more cash.
The beauty of building an online business is that there are many ways to catch people’s attention that don’t require you renting a billboard or printing flyers. So how do you grow your business and get new clients on a shoestring budget?
In the past few weeks I’ve witnessed some of the biggest spectacles starring the unhappy clients of coaches I’m acquainted with. Unhappy clients are bad for your self-confidence and your business which is why learning how to cope in a situation where you’ve upset or ticked a client off is important.
I have even been one of those unhappy clients in the past and the coach I was working with at the time handled the situation poorly. What ended up happening is that my respect for the coach died along with my opinion of her business. I later learned she had a spoiled reputation and many unhappy clients. Don’t let that be you. (more…)