Today is Thanksgiving here in the United States and as I’m sitting down to write the 82nd blog post I’ve written in the past 83 days I have to remind myself of just how happy I am to have my very own online business. Sometimes it can feel tough finding things to be thankful for in online business when your friends and family are out and about being social and your glued to your computer screen.
Occasionally you may just need a little reminder of all the incredible things that come with being your own boss. So I’m here to give you a little reminder.
If you’ve ever gotten to the end of the day and looked back wondering what you achieved then this post is for you. Many of us make the mistake of believing that being busy means you are making moves. But there’s a difference between being busy and making progress, just like there’s a difference between treading water and actually swimming somewhere. If you find yourself constantly working but struggling at really getting stuff done in your business then listen up!
There are a few tricks that I’ve picked up particularly over the past few months (if you missed the memo, this will be my 80-something blog post in 80-something days). So what have I learned along the way?
Running and growing an online business has become somewhat of an obsession for me lately. I spend many of my waking minutes thinking about business, eyes glued to my computer and my smartphone. The other day as I pushed though a raging headache to write my 70-something blog post in the past 2 and a half months I realized I needed to ease up a bit. But this blog isn’t about easing up, it’s about things to become obsessed with in your online business.
Because if you want to grow a business, expand your influence and have an impact then you have some work to put in. But just because you’re working obsessively doesn’t mean you are making progress.
I’ve lost count of the number of times I’ve checked my Instagram today. Last night I finished off my blog post at 11.30pm after a jam-packed day. And yesterday while watching Game of Thrones with my husband I took a “bathroom-break” just so I could sneak a peek at my Facebook. I’m proud to admit that I’m wildly passionate about my business, but there’s been days it starts to look like an obsession. There are ways to build an online business without becoming obsessive but it takes some commitment.
Getting lost in the rabbit hole that is social media can be fun, but if you’ve ever looked up and wondered where 3 hours of your day went then I’m talking to you.
There are very few unsolicited emails that wind up in my inbox that effectively catch my attention. I’m talking about the kind of emails that look and feel like spam, even though the sender may not have intended it to be that way. So I was surprised (and a pretty impressed) this afternoon when I received a random unsolicited email from someone I’ve never interacted with offering me her services. The ability to promote yourself without looking sleazy is an art form these days. And frankly, she nailed it.
So what was in the email that impressed me so much? And how can you adopt the same fine form so you can become a pro at self-promotion?
I’ve got to be honest with you – Instagram hasn’t always been the most enjoyable social media platform for me. For a really long time I felt incredibly overwhelmed by the idea of trying to come up with daily content to post that was “on-brand” and perfectly positioned for the ultimate feed. Do you know what I’m talking about? I’ll bet you do! The thought of unplanned Instagram posts sounded near impossible to me because I believed that I needed time for curation.
Enter my friend Jaimie Myers– social media strategist and Instagram pro. Earlier in the year Jaimie challenged me to 30 days of unplanned Instagram posts and, never to back down from a challenge, I accepted.
There’s something that happens to a lot of people when they start an online business. They forget that businesses are built on relationships. In the pursuit of huge followings of people you may overlook the value in the power of the relationships you form. You have to build a business network that’s formed on solid relationships.
You may have thousands of followers and be ‘seen’ on social media but if nobody truly knows you then what’s the point? In the race for popularity many people forget that popularity does not necessarily equate to a banging bank account. Relationships do.
If you’re brand new to the world of online business then you’ll quickly learn that using social media to get clients is an essential step to your growth. But how can you ensure that you’re making yourself known on social media in a way that actually lands you clients and gets you sales?
I’ll let you in on a secret…having hundreds of thousands of followers doesn’t necessarily equate to making bank. In fact, I have several friends and acquaintances with robust social media accounts and skimpy bank balances. Yep, being seen is not all that powerful if you aren’t really known.
Last week I was sitting on the beach reflecting on some of the client relationships that I’ve had over the past few months. As I’m sitting there staring out at the ocean I suddenly got hit with a bolt of clarity and the truth of what my clients’ really want came to me…they want to be known. They want to stand out in a sea of online coaches, they want to rise above the noise. They want to revel in the pleasure of being known.
But sometimes being known can be confused with being seen and the being seen part is what leaves people feeling like a nobody in a crowd of somebodies. So what does is really mean to be known?
Entering into the coaching industry in today’s overcrowded marketplace can be an incredibly daunting task. When you’re in Facebook groups that have thousands of members or your scrolling the Instagram account of your friend who has over 25K followers it can feel like an overwhelming task. Most new coaches desire to have huge following but when followers can be bought with a few dollars and a flash of the boob, numbers aren’t so important. If you’re new to online coaching industry there are a few things worth prioritizing in order to build a real and engaged community.
After having evolved my coaching business multiple times over the past few years I can truly say that these three things are foundational to building your brand and growing your business.